What we do.
And how we do it.

“It’s not only the interior design or the branding that creates the experience, but how everything comes together to create something memorable.”

-Lionel Ohayon

We define a holistic vision for all touchpoints: the physical spaces, brand identity, digital solutions, and operational strategies. Driven by nearly two decades’ experience, ICRAVE’s design-focused approach translates our clients’ ideas into experiences that work in today’s world, and flexible enough for tomorrow’s. Our process delves deep to understand each client’s business, assess objectives and develop strategies that align the brand for success.

01 - Immerse
We ask the right questions to get insight into the client’s company and industry.

02 - Ideate
We brainstorm vigorously, because it’s all about the big idea.

03 - Identify
We ask our clients to identify the strongest concepts.

04 - Develop
We turn these ideas into strategies and solutions for change

05 - Apply
We create a toolkit of capabilities required to get the job done.

Develop Concepts

Brand Strategy
Master Planning
Research & Assessment
Real Estate Marketing

Build Environments

Experience Design
Interior Design
Lighting Design
Furniture Design
Construction Management

Curate Experiences

Event Design
Programming Strategy
Music Strategy
Culinary Direction

Strategy

Our design-centered approach helps position industries to fit the demands of an ever-evolving world. We work with developers, architects and industry disruptors to envision optimistic, profitable futures for their businesses.

Experience Design

We believe "the experience is the brand." The 360º experiences we design embrace both the physical and digital worlds to ensure that customers come away with a good and positive vibe.

Interior Design

Our long-time success in hospitality design has given us expertise in crafting spaces where people feel welcomed and well treated. Our visionary approach allows us to disrupt a wide range of industries, including restaurants, hotels, airports, and healthcare.

Branding

ICRAVE’s strategy team develops engaging visual identities, from memorable names to iconic logos. We also produce ongoing digital content that builds meaningful and lasting connections.   

Lighting Design

From concept to execution, our lighting specialists bring spaces to life through functional and beautiful illumination. Learn more about our award-winning, custom-lighting line, LICHT.

Digital Design

Our award-winning digital strategies help power experiences across industries. We identify smart digital solutions, design websites and develop custom apps to support and grow our clients’ businesses.