21 West End | NY

New York, NY

Client: Dermot

Interior Design | Lighting Design | Branding &. Web Design | Art Curation

Across 40,000 SQFT of common amenities and 620 apartments, we considered what type of “extra room” families would want in their lives. As a result, we conceived, designed, and curated a suite of amazing amenities not found in any other apartment building.  We also created branding system and collateral platform that was sophisticated, urban, and timeless. We crowned the project with a behemoth 30×75-foot-long digital sculpture lovingly named Luci. 

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