TSX Broadway

New York, New York

Client: TSX

Strategy | Interior Design | Immersive/Virtual | Experience Design

TSX Broadway is a one-of-a-kind 10-story multi-use venue bringing experiential retail, hospitality, and groundbreaking live entertainment to the heart of Times Square. It’s an all-in-one playground where artists and brands can create culture-defining moments that reverberate not only in New York City, but around the world and across multiple platforms, including a planned digital twin.

TSX Entertainment (TSXE) will deliver pop culture moments through innovative technology and unforgettable experiences that redefine the relationship between host/guest and performer/fan.

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