Interior Design | Lighting Design | Furniture Design | Experience Design | Branding
Our vision was to bring the flavors of Morocco, Montreal, Paris, and Provence to a single dining destination in Lower Manhattan. Le District’s design, operational strategy, branding, and lighting create an authentic, vibrant, and functional experience, earning it an award for originality. An example of a full turnkey effort, we built the brand, designed and delivered the architecture, interiors, and lighting, and coordinated brand launch and opening events.
The scope and complexity of this NYC food hall – two restaurants and 12 culinary stations under one brand umbrella – required a flexible, cohesive strategy. Journey’s approach was to explore an ethos for Le District that encompassed many different elements.
Journey’s design concept is a celebration of New York City’s vibrant street Life. It amplifies the intersection of the city’s neighborhoods in a one-stop food market and dining destination on the Hudson River waterfront in Lower Manhattan.
Journey created an experience from beginning to end, orchestrating everything from early planning through building, branding, and opening events.
