Lionel Ohayon of ICRAVE: The Future Of Retail In The Post Pandemic World

An Interview With Jilea Hemmings

The Pandemic is not responsible for the retail apocalypse we are seeing unfold. Quite frankly, neither is Amazon. Both are accelerating the demise of traditional brick and mortar retail and one can argue that Amazon unfairly stacks the deck against brick and mortar retail, but quite frankly retailers have been asleep at the wheel and very slow to innovate or understand what motivates people to shop in real life. We spend a lot of time on this subject at ICRAVE and if the experience of shopping doesn’t have an uptick from the convenience of doing it at home on your laptop, then it’s pretty clear that you’re not going to survive in the long run. Retailers need to redefine the value proposition. There is a lot that a day of shopping offers that online can never replicate. That’s where new retail will find its raison d’etre.

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